Mostly people judge the quality of product with its unique packaging. As an ongoing part of our inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. Marketing and designers have tremendous power to grab customer’s interest with their skills and creativity ideas. With the use of illustration, color, typography and even various packaging materials, a beautiful and attractive packaging can boost the selling and stands out from the rack of competitors.
In today’s modern and competitive retail market world, you only have one chance to make a first impression. Make that first impression a creative and memorable one, with a eye-catching design that will capture consumers attention soon. Unique logos, unusual shapes, bright colors, striking text and textures are among the elements that usually catch the attention of consumers.
I have rounded up 250+ Inspirational Packaging Designs to inspire you for your next next design project or just for some new creative ideas. Some of them are still concepts, but they are so special and attractive. I hope I can find them on market one day.

FIRMA PACKMAN

“We are involved in all stages of a brand development and there is one that we call PACKMAN. PACKMAN means packaging that connects our clients with their customers and sets them apart from their competitors.”

Package design for Turkish Delight
Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.

46 in Beautiful and Expressive Packaging Design

46-2 in Beautiful and Expressive Packaging Design

46-3 in Beautiful and Expressive Packaging Design

Pio Pio Cheep Cheep
A sweet paper toy one more time.

56 in Beautiful and Expressive Packaging Design

Milk Boxes in Love
Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lady. Milky has a sad history. It is nice to know that everything is fine now.

57 in Beautiful and Expressive Packaging Design

COLORLESS
Eco friendly package proposal

A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling  process. Huge amount of  energy and paint required to manufacture colored cans will be saved.Instead of toxic paint, manufacturers process aluminum with  a pressing machine that indicates brand identity on surface.




Goat Island Pepper Sauce

food packaging 4

Ice Cream Cup Bobblers

food packaging 6

Cappuccino Moka

food packaging 6

Elit Vodka

food packaging 7

Tea Packaging

food packaging 8

Herbal Tea

food packaging 9

Tetra Fish Food

food packaging 10

Dilmit Packaging

food packaging 11

Classical Muscle

food packaging 12

La Sirena

food packaging 13

Sir Kensington’s Gourmet Ketchup

food packaging 14

Sweet Spot Cookies

food packaging 15

MaryPat Pastries

food packaging 16

Level Ground Coffee

food packaging 17

Tang Premium

food packaging 18

World Expo Shanghai

food packaging 19

Strawberries

food packaging 20

Motley Bird by Strange Matter

product packaging design
PRODUCT PACKAGING DESIGN ]

Up Market Cashew Nuts Packaging Design

product packaging design
PRODUCT PACKAGING DESIGN ]

Wild Bird Store

product packaging design

product packaging design
PRODUCT PACKAGING DESIGN ]

Holli Mølle

product packaging design
PRODUCT PACKAGING DESIGN ]

Wood by Dsquared2

product packaging design

product packaging design
PRODUCT PACKAGING DESIGN ]

Little Bug

product packaging design
PRODUCT PACKAGING DESIGN ]

Haas Chocolate Packaging

product packaging design
PRODUCT PACKAGING DESIGN ]

60 Bag – Biodegrades in 60 days

product packaging design
PRODUCT PACKAGING DESIGN ]

Coca Cola Aluminum Bottle

product packaging design
[PRODUCT PACKAGING DESIGN ]

Tea Time – Friggs Eco Selection

product packaging design

product packaging design
PRODUCT PACKAGING DESIGN ]

Paper Bottle

product packaging design
PRODUCT PACKAGING DESIGN ]

Wine Packaging

product packaging design
PRODUCT PACKAGING DESIGN ]

Evian

product packaging design

Gloji

product packaging design

Schwarzkopf Professional – OSiS+ Design Mix

product packaging design

Yaoki

product packaging design

Method Mop Packaging

product packaging design

product packaging design
PRODUCT PACKAGING DESIGN ]

Recycled material

product packaging design
PRODUCT PACKAGING DESIGN ]

Ear phones in Cardboard Packaging

product packaging design

product packaging design
PRODUCT PACKAGING DESIGN ]

Eco-drive

product packaging design
PRODUCT PACKAGING DESIGN ]

Cake slice on the go

product packaging design
PRODUCT PACKAGING DESIGN ]

Wooden Matches Block

product packaging design
PRODUCT PACKAGING DESIGN ]

CleanWell gives package 2nd life

product packaging design
PRODUCT PACKAGING DESIGN ]

Piper Heidsieck – Rosé Sauvage by Viktor and Rolf

product packaging design

Tesco Tortilla Chips

product packaging design

Spark laundry detergent box

product packaging design

Kameda Diet

product packaging design

Nisshin Oillio

product packaging design

Waitrose Herbs

product packaging design

Rexona – Antiperspirant deodorant for men

product packaging design

Microsoft Vista

product packaging design

Givenchy – Ange ou Démon

product packaging design

Shiseido – Bio Performance

product packaging design

Taishan – Emperor Love Oolong Tea

product packaging design

Lolita Lempicka for Men Limited Edition

product packaging design

Tencha – Premium Ice Tea

product packaging design

Motley Bird by Strange Matter

product packaging design

Kmetija Stekar – Authorial wines

product packaging design

Martini

product packaging design

Vika Delikatess

product packaging design

Cadbury Adams – Stride

product packaging design

42 – Vicks

product packaging design

43 -Nestlé Milk Chocolate Easter Eggs

product packaging design

Toiled from the Soil

product packaging design
PRODUCT PACKAGING DESIGN ]

Beer Can by Amore

product packaging design
PRODUCT PACKAGING DESIGNS ]

Fiesta

product packaging design
PRODUCT PACKAGING DESIGNS ]

3 Deep Update

product packaging design
PRODUCT PACKAGING DESIGNS ]


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Beijing Buffet Fortunes Package Design
Author: Caroline Brickell

Duracell Package Design
Author: Spencer Bigum

Russky Package Design
Author: Larisa Mamonova

LED Package Design
Author: Bryant Lee

Onlymilk Package Design
Author: Pau Puig Vázquez

KEEN Package Design
Author: Chad Kirsebom

Kirkland Package Design
Author: Kristopher LeighWoorim ChoiAnna Bazarnaya

Elastic bands Package Design
Author: Ric Bixter

Expedition Package Design
Author: Kirill Ermoshin

Jekyll & Hound Package Design
Author: Matt Smiroldo

Cleanjet Package Design
Author: Pavla Chuykina, Ann Moiseenko, Natalia Kuchumova, Lubov Maslennikova

Sweet Things Package Design
Author: Bora Mesut Palas

Five Point art supplies Package Design
Author: Ryan Bosse

Mug Pub Package Design
Author: Ivan Maximov

The Original PepperMint Package Design
Author: Cory Etzkorn

Noo-Del Package Design
Author: Helen Maria Bäckström

Diablo Salsa and Tortilla Package Design
Author: Kelly Thorn

FRTS & YGRT Package Design
Author: Mika Kanive

Black Market Goods Package Design
Author: Marco Manansala

baionette Package Design
Author: Kjetil Olstad

Jooze Package Design
Author: Yunyeen Yong

Orient Tea - The Origin of Tea Package Design
Author: Joana Costa

Marvelous Mischief Makers Package Design
Author: http://www.lisaschneller.com/

Ping Energy Drink Package Design
Author: Anne Dahlin

Zen Artisan Blends & Minerals Package Design
Author: Kristen Nethen

MULTIPLY Package Design
Author: Ekta Mody

BREAK FAST Package Design
Author: Niklas Hessman

Professional's Choice Graffiti Remover Package Design
Author: Casandra Straus

VIN Package Design
Author: Adrian Gilling

Meringue Package Design
Author: Samira Khoshnood

Old Chicago Gin Package Design
Author: Kitman Leung

HAIRCARE Package Design
Author: José Luis García Eguiguren

Arrogant Bastard Beer Package Design
Author: Thanh Nguyen

milk Package Design
Author: Audrée Lapierre

Tofu Package Design
Author: Jean-Maxime Landry

Kido Milk Package Design
Author: Esra Oguz

Note Package Design
Author: Corrine Pant

Portfolio - The Game Package Design
Author: Kevin Trow

Gris 12 Package Design
Author: Kevin Angeloni

Raid Insecticides Limited Edition Package Design
Author: Steven C. Huang

Honey Package Design
Author: Tatiana Matsoulevitch

Hustler Redesign Package Design
Author: Joy Lin

Harvest Hills Package Design
Author: Jose Rivas

Yum Package Design
Author: Eido Gat

Mixed Emotions Vodka Package Design
Author: José Luis García Eguiguren

Screwdriver six pack Package Design
Author: Cory Ingwersen

Via Vespa Package Design
Author: Jenny Pan

H&M gift Package Design
Author: Linn Gustafsson

Arla Kefir Package Design
Author: Nicklas Hellborg

Bag Some More Package Design
Author: Khristian Mendoza

The Protector Package Design
Author: David Baertz

Carver's Package Design
Author: J. Chris Schwartz

Homegrown Package Design
Author: Heather Ashlee Rosenthal

Penelope Package Design
Author: Erin Dameron

Yummy Ice Cream Package Design

Extra Inspiration: Lovely Package is a website which displays the most irresistible packaging designs online. With packaging for everything from alcohol to sports to tobacco to toys, Lovely Package offers quite an impressive collection of professional designs.

Which ones are your favorites? How does package design influence your decision on a product? Please share your comments with us!





About the Author: Alex Roman

I’m a 23-year old independent graphic artist based in Romania, Bucharest. I design beautiful, engaging user experiences and intuitive user interfaces for the web. I really love what I do. Want to hire me? Follow me on Facebook or Twitter.




  • İlginç Tasarımlar says:

    Wow :) great designs I really like going :)

  • anurag says:

    I had never seen this type of the creativity very good design

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  • Marta / Diseño web sevilla says:

    I thoroughly enjoyed watching these packagingn. Thank you.

  • Packaging Pictures! | advanced digital design says:

    […] Packaging Pictures! […]

  • 250 Beautiful and Creative Packaging Designs For Inspiration – The Big Collection says:

    […] Visit Post Page Tags: Designs × Inspirations × Packaging « Previous […]

  • andrew richie gomez says:

    hello
    AMAZING IDEAS,
    INFORMATIVE;

  • Boxco-Man says:

    I like your designs!

  • Packaging | Stuart Aitken – Designer says:

    [...] Starbucks new coffe packaging > Inspirational packaging > More inspirational packaging > [...]

  • Chris L says:

    Some of the most beautiful designs I have seen in a while. Great posts. Very inspirational!

  • Mohamed Radh says:

    wow beautiful web designs, wow amazing.. thanks!

  • Chris Masterson says:

    Wow, those coke cans are awesome. Sometimes the simpler the better. I’ve always liked Arrogant Bastard… and not just the packaging!

  • M Shoaib says:

    Disigner

  • Product Packaging Inspiration | Square It Up says:

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  • Supercrispo says:

    Fabulous collection!
    Thanks for sharing ;)

  • Sherry Nash says:

    Hi, I came to across to read your blog when today earlier morning I was searching some new blog then I got your awesome and quality content blog also i have read Good services about your packaging design idea as well. All design is so awesome really. Thanks for the post. I’ll make sure to bookmark it and come back to read more about your packaging design idea. .

  • slavica badrkic says:

    Superb collection!!!!! Has given me a few ideas for some projects, thanks!

  • 175 Fresh and Creative Product Packaging Designs You Will Want | Serru.Info | yang serru yang asyik says:

    [...] 250 Beautiful and Creative Packaging Designs For Inspiration [...]

  • Sarah Jackson says:

    Cool and Beautiful :)

  • bura-q says:

    wow beautiful web designs.This is a really awesome collection. The design of the packaging probably influences your decision of choosing a product.Thanks for sharing.

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  • Branding Solutions says:

    Hello,

    This is really interesting take on the concept. I never thought of it that way. I came across this site recently which I think it will be a great use of new ideas and informations. Thanks a lot.

  • rowlind says:

    wow amazing.. that so creative

  • Morgan & Me Creative says:

    Packaging Design, works like branding and should follow the same design thought language all the way to the actual product itself. These examples showcase this at it’ very best.

  • Alex S says:

    Very creative and inspiring post. Thanks for taking your time to compile this.

  • Trevor D says:

    reallly awsome works……. really innovative

  • HUda Ikraam says:

    impressive work ,creative and cool packaging designs.

  • Simon says:

    Alex,

    Great article and some great designs.

    Must admit I thought the one that was a take off of Angry Birds was funny. However, the silver coke can was very classy.

    Simon
    Colchester, UK

  • Cheryl John says:

    There are some very impressive designs there, have to say that the Quick Kiwi/Orange really stand out, some of the most eye catching packaging I’ve seen. Thanks for bringing us so many inspirational packaging ideas.

  • Tom Ross says:

    Must admit i love the milk cartons. I would have picked them up in the supermarket if i had seen a funky design like that. perhaps i am to easy to sell to.

  • Vivian Mah says:

    Very nice collection of packaging designs, they are very inspiring too.

  • Slim Marley says:

    Where do you draw your inspiration from for your packaging ideas? Simply brilliant!

  • Nokadota says:

    I think its true and Inspiring design ! and good work fella!

  • Carla says:

    Great designs! Interesting how most are drinks, goes to show how competitive the drink industry is. Pays to be creative!

  • Andrew says:

    Amazing designs! Love the Absolut Vodka designs the most.

  • Mark Carter says:

    Absolut is inspiring! They’ve always managed to reinvent their look somehow…great post!

  • Molly says:

    It’s going to be interesting to watch purchasing trends as more and more companies are looking at innovative packaging. Not only will customers be investing in presumably better products, but a form of art too.

  • Shaun says:

    Awesome designs i want looking for more this kind of design,all bottles design are wonderful, nice creativity thanks