Mostly people judge the quality of product with its unique packaging. As an ongoing part of our inspiration series today we present excellent examples of beautiful, attractive and communicative packaging design. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. Marketing and designers have tremendous power to grab customer’s interest with their skills and creativity ideas. With the use of illustration, color, typography and even various packaging materials, a beautiful and attractive packaging can boost the selling and stands out from the rack of competitors.

In today’s modern and competitive retail market world, you only have one chance to make a first impression. Make that first impression a creative and memorable one, with a eye-catching design that will capture consumers attention soon. Unique logos, unusual shapes, bright colors, striking text and textures are among the elements that usually catch the attention of consumers. Put your logo onto custom boxes for your business or other promotional products to build brand awareness.

I have rounded up 250+ Inspirational Packaging Designs to inspire you for your next next design project or just for some new creative ideas. Some of them are still concepts, but they are so special and attractive. I hope I can find them on market one day.

FIRMA PACKMAN

“We are involved in all stages of a brand development and there is one that we call PACKMAN. PACKMAN means packaging that connects our clients with their customers and sets them apart from their competitors.”

Package design for Turkish Delight

Sometimes packages can really communicate emotions. The intention of the design below was to attract children and provide sustainability instead of throwing it away after consuming this product. For this reason the package can turn into a paper toy. The children can put together the body which is inside the package, and the face.

46 in Beautiful and Expressive Packaging Design

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Pio Pio Cheep Cheep

A sweet paper toy one more time.

56 in Beautiful and Expressive Packaging Design

Milk Boxes in Love

Yeeeah! He found her! Or she found him! In any case, these milk boxes are now together. When buying a next milk package make sure to buy two — for Mr. Milky and his lady. Milky has a sad history. It is nice to know that everything is fine now.

57 in Beautiful and Expressive Packaging Design

COLORLESS

Eco friendly package proposal

A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved.Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.

Goat Island Pepper Sauce

food packaging 4

Ice Cream Cup Bobblers

food packaging 6

Cappuccino Moka

food packaging 6

Elit Vodka

food packaging 7

Tea Packaging

food packaging 8

Herbal Tea

food packaging 9

Tetra Fish Food

food packaging 10

Dilmit Packaging

food packaging 11

Classical Muscle

food packaging 12

La Sirena

food packaging 13

Sir Kensington’s Gourmet Ketchup

food packaging 14

Sweet Spot Cookies

food packaging 15

MaryPat Pastries

food packaging 16

Level Ground Coffee

food packaging 17

Tang Premium

food packaging 18

World Expo Shanghai

food packaging 19

Strawberries

food packaging 20

Motley Bird by Strange Matter

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Up Market Cashew Nuts Packaging Design

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Wild Bird Store

product packaging design

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Holli Mølle

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Wood by Dsquared2

product packaging design

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Little Bug

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Haas Chocolate Packaging

product packaging design

[ PRODUCT PACKAGING DESIGN ]

60 Bag – Biodegrades in 60 days

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Coca Cola Aluminum Bottle

product packaging design

[PRODUCT PACKAGING DESIGN ]

Tea Time – Friggs Eco Selection

product packaging design

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Paper Bottle

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Wine Packaging

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Evian

product packaging design

Gloji

product packaging design

Schwarzkopf Professional – OSiS+ Design Mix

product packaging design

Yaoki

product packaging design

Method Mop Packaging

product packaging design

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Recycled material

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Ear phones in Cardboard Packaging

product packaging design

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Eco-drive

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Cake slice on the go

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Wooden Matches Block

product packaging design

[ PRODUCT PACKAGING DESIGN ]

CleanWell gives package 2nd life

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Piper Heidsieck – Rosé Sauvage by Viktor and Rolf

product packaging design

Tesco Tortilla Chips

product packaging design

Spark laundry detergent box

product packaging design

Kameda Diet

product packaging design

Nisshin Oillio

product packaging design

Waitrose Herbs

product packaging design

Rexona – Antiperspirant deodorant for men

product packaging design

Microsoft Vista

product packaging design

Givenchy – Ange ou Démon

product packaging design

Shiseido – Bio Performance

product packaging design

Taishan – Emperor Love Oolong Tea

product packaging design

Lolita Lempicka for Men Limited Edition

product packaging design

Tencha – Premium Ice Tea

product packaging design

Motley Bird by Strange Matter

product packaging design

Kmetija Stekar – Authorial wines

product packaging design

Martini

product packaging design

Vika Delikatess

product packaging design

Cadbury Adams – Stride

product packaging design

42 – Vicks

product packaging design

43 -Nestlé Milk Chocolate Easter Eggs

product packaging design

Toiled from the Soil

product packaging design

[ PRODUCT PACKAGING DESIGN ]

Beer Can by Amore

product packaging design

[ PRODUCT PACKAGING DESIGNS ]

Fiesta

product packaging design

[ PRODUCT PACKAGING DESIGNS ]

3 Deep Update

product packaging design

[ PRODUCT PACKAGING DESIGNS ]

Package Design Inspiration

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Beijing Buffet Fortunes Package Design

Author: Caroline Brickell

Duracell Package Design

Author: Spencer Bigum

Russky Package Design

Author: Larisa Mamonova

LED Package Design

Author: Bryant Lee

Onlymilk Package Design

Author: Pau Puig Vázquez

KEEN Package Design

Author: Chad Kirsebom

Kirkland Package Design

Author: Kristopher Leigh, Woorim Choi, Anna Bazarnaya

Elastic bands Package Design

Author: Ric Bixter

Expedition Package Design

Author: Kirill Ermoshin

Jekyll & Hound Package Design

Author: Matt Smiroldo

Cleanjet Package Design

Author: Pavla Chuykina, Ann Moiseenko, Natalia Kuchumova, Lubov Maslennikova

Sweet Things Package Design

Author: Bora Mesut Palas

Five Point art supplies Package Design

Author: Ryan Bosse

Mug Pub Package Design

Author: Ivan Maximov

The Original PepperMint Package Design

Author: Cory Etzkorn

Noo-Del Package Design

Author: Helen Maria Bäckström

Diablo Salsa and Tortilla Package Design

Author: Kelly Thorn

FRTS & YGRT Package Design

Author: Mika Kanive

Black Market Goods Package Design

Author: Marco Manansala

baionette Package Design

Author: Kjetil Olstad

Jooze Package Design

Author: Yunyeen Yong

Orient Tea - The Origin of Tea Package Design

Author: Joana Costa

Marvelous Mischief Makers Package Design

Author: http://www.lisaschneller.com/

Ping Energy Drink Package Design

Author: Anne Dahlin

Zen Artisan Blends & Minerals Package Design

Author: Kristen Nethen

MULTIPLY Package Design

Author: Ekta Mody

BREAK FAST Package Design

Author: Niklas Hessman

Professional's Choice Graffiti Remover Package Design

Author: Casandra Straus

VIN Package Design

Author: Adrian Gilling

Meringue Package Design

Author: Samira Khoshnood

Old Chicago Gin Package Design

Author: Kitman Leung

HAIRCARE Package Design

Author: José Luis García Eguiguren

Arrogant Bastard Beer Package Design

Author: Thanh Nguyen

milk Package Design

Author: Audrée Lapierre

Tofu Package Design

Author: Jean-Maxime Landry

Kido Milk Package Design

Author: Esra Oguz

Note Package Design

Author: Corrine Pant

Portfolio - The Game Package Design

Author: Kevin Trow

Gris 12 Package Design

Author: Kevin Angeloni

Raid Insecticides Limited Edition Package Design

Author: Steven C. Huang

Honey Package Design

Author: Tatiana Matsoulevitch

Hustler Redesign Package Design

Author: Joy Lin

Harvest Hills Package Design

Author: Jose Rivas

Yum Package Design

Author: Eido Gat

Mixed Emotions Vodka Package Design

Author: José Luis García Eguiguren

Screwdriver six pack Package Design

Author: Cory Ingwersen

Via Vespa Package Design

Author: Jenny Pan

H&M gift Package Design

Author: Linn Gustafsson

Arla Kefir Package Design

Author: Nicklas Hellborg

Bag Some More Package Design

Author: Khristian Mendoza

The Protector Package Design

Author: David Baertz

Carver's Package Design

Author: J. Chris Schwartz

Homegrown Package Design

Author: Heather Ashlee Rosenthal

Penelope Package Design

Author: Erin Dameron

Yummy Ice Cream Package Design

Extra Inspiration: Lovely Package is a website which displays the most irresistible packaging designs online. With packaging for everything from alcohol to sports to tobacco to toys, Lovely Package offers quite an impressive collection of professional designs.

Which ones are your favorites? How does package design influence your decision on a product? Please share your comments with us!

About the author

Alex Roman

I'm a 26-year old independent graphic artist and architect based in Bucharest and also the co-owner of iCanBeCREATIVE.

I specialize in branding for small businesses and startups: logos, websites, flyers, posters; mostly everything a brand may need to put the word out there in a professional way.

I really love what I do. Want to hire me? Follow me on Facebook.

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Comments

  • Shaun
    2011-08-13 09:59:42
    Awesome designs i want looking for more this kind of design,all bottles design are wonderful, nice creativity thanks
  • Mark Carter
    2011-08-13 10:00:23
    Absolut is inspiring! They’ve always managed to reinvent their look somehow…great post!
  • Andrew
    2011-08-13 10:00:59
    Amazing designs! Love the Absolut Vodka designs the most.
  • Carla
    2011-08-13 10:01:16
    Great designs! Interesting how most are drinks, goes to show how competitive the drink industry is. Pays to be creative!
  • Nokadota
    2011-08-13 10:02:14
    I think its true and Inspiring design ! and good work fella!
  • Slim Marley
    2011-08-13 10:02:34
    Where do you draw your inspiration from for your packaging ideas? Simply brilliant!
  • Vivian Mah
    2011-08-13 10:02:55
    Very nice collection of packaging designs, they are very inspiring too.
  • Tom Ross
    2011-08-13 10:03:24
    Must admit i love the milk cartons. I would have picked them up in the supermarket if i had seen a funky design like that. perhaps i am to easy to sell to.
  • Cheryl John
    2011-08-13 10:03:43
    There are some very impressive designs there, have to say that the Quick Kiwi/Orange really stand out, some of the most eye catching packaging I’ve seen. Thanks for bringing us so many inspirational packaging ideas.
  • 2011-08-17 14:42:28
    Alex, Great article and some great designs. Must admit I thought the one that was a take off of Angry Birds was funny. However, the silver coke can was very classy. Simon Colchester, UK
  • 2011-09-07 06:01:58
    impressive work ,creative and cool packaging designs.
  • Trevor D
    2011-11-08 17:35:59
    reallly awsome works....... really innovative
  • Alex S
    2011-11-13 07:18:53
    Very creative and inspiring post. Thanks for taking your time to compile this.
  • 2011-12-29 06:32:22
    wow amazing.. that so creative
  • 2012-02-23 05:37:29
    Hello, This is really interesting take on the concept. I never thought of it that way. I came across this site recently which I think it will be a great use of new ideas and informations. Thanks a lot.
  • bura-q
    2012-05-02 04:31:44
    wow beautiful web designs.This is a really awesome collection. The design of the packaging probably influences your decision of choosing a product.Thanks for sharing.
  • 2012-07-31 07:52:53
    Cool and Beautiful :)
  • slavica badrkic
    2012-10-16 10:07:18
    Superb collection!!!!! Has given me a few ideas for some projects, thanks!
  • Sherry Nash
    2012-12-12 09:17:03
    Hi, I came to across to read your blog when today earlier morning I was searching some new blog then I got your awesome and quality content blog also i have read Good services about your packaging design idea as well. All design is so awesome really. Thanks for the post. I’ll make sure to bookmark it and come back to read more about your packaging design idea. .
  • Supercrispo
    2012-12-13 11:57:22
    Fabulous collection! Thanks for sharing ;)
  • 2013-03-26 07:09:06
    Disigner
  • 2013-05-05 03:19:19
    wow beautiful web designs, wow amazing.. thanks!
  • 2013-05-09 16:52:53
    Some of the most beautiful designs I have seen in a while. Great posts. Very inspirational!
  • 2013-07-12 04:44:20
    I like your designs!
  • andrew richie gomez
    2013-07-23 08:22:30
    hello AMAZING IDEAS, INFORMATIVE;
  • Marta / Diseño web sevilla
    2013-11-14 09:13:54
    I thoroughly enjoyed watching these packagingn. Thank you.
  • anurag
    2014-02-03 23:14:31
    I had never seen this type of the creativity very good design
  • farooq
    2014-03-07 17:18:42
    www.kashmirkesarkingdom.com
  • 2014-04-03 14:32:39
    Wow :) great designs I really like going :)
  • 2014-11-05 07:01:12
    Wow beautiful web designs.This is a really awesome collection. The design of the packaging probably influences your decision of choosing a product.Thanks for sharing.
  • Ogbonna
    2014-11-05 09:31:24
    Marvelous and inspirational.Keep up the good work.
  • 2014-11-12 06:46:42
    Amazing collection of packaging design.Great...
  • chandu
    2014-11-24 00:15:07
    seen a real creativity in packing design
  • 2015-02-09 10:19:13
    frame by frame is very good....very creative...
  • Abraham Smith
    2015-04-03 06:47:50
    Very nice ........keep it up .
  • 2015-05-06 23:03:40
    excellent selection!!!!!! it changed my pulse!
  • 2015-06-12 02:16:46
    […] Source: I Can Be Creative […]